Companies that don't shift their Web strategy to accommodate the changing online landscape risk losing their customers to companies that "get it", said Suresh Srinivasan, CEO of BroadSpire. "If you want to engage your consumers online you cannot just rely on a static website and simple one-way messaging - it's about community, building trusted relationships, and giving consumers what they want, when they want it". Over the past 17 years Steve has proven an innate ability to mold technology to satisfy mass market interests.
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