On the heels of selling a portion of its business, BroadSpire® emerges with laser sharp focus on a new, innovative Web marketing service that it has been developing for over two years. BroadSpire's new service will initially focus on the franchise industry where traditional, conservative marketing methods still rule. While these stalwarts lead global growth, whether they know it or not, their centralized Web strategy (with "store locators" imbedded in a behemoth corporate site) is costing them millions of leads to local, including "mom & pop" type competitors.
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