Technology has made self-hosting a practical alternative. What influences a customer's decision toward either outsourcing or do-it-yourself? (Hosting Tech)[Article]

Even as hosting providers fall one-by-one to poor planning and a hostile economy, the surviving companies still might find expanding their customer bases a daunting challenge. Generally, numerous objections have to be overcome and competitors have to be bested before a prospect becomes a client. No matter how slick the presentation or how hot the service provider, the scariest competitor will always be the customer itself. It has been called everything from initiative to independence to ingenuity, but it boils down to one thing: self-hosting.